The 25th Hour

July 2017
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“Time is our most precious resource, even if we do waste it on a daily basis. It’s not renewable or exchangeable, we can’t stash it away, and our only choice is how we spend it not whether we do. German luxury automaker Audi is treating time as the ultimate luxury with a project it calls 25th Hour, whose purpose is to figure out how the autonomous cars of the future might be able to restore the time that commuting takes away.” – The Verge, 2017

The 25th Hour is an installation that simulates driving in a completely autonomous car, with a focus on how time is spent. For the installation, a 360º simulation of a city was rendered, and an installation was built with screens using the Pepper’s Ghost effect to display information inside the vehicle.